Nico du Plessis joins Parkmobile as Chief Marketing Officer
Mobile veteran brings strategic, interactive consumer expertise to leading mobility payment solutions provider
Atlanta, GA – May 17, 2016 — Parkmobile, LLC, the leading provider of on-demand and prepaid mobile payments for on- and off-street parking and mobility solutions, announced today the appointment of Nico du Plessis as Chief Marketing Officer (CMO).
Nico brings a proven track record in mobile, online and traditional marketing, eCommerce, omnichannel retail, and digital strategy. He joins Parkmobile from FitForCommerce, a leader in driving growth and innovation through Mobile, eCommerce & Omnichannel Retail. Nico was previously VP of eCommerce, Mobile & Marketing at Purchasing Power, a Top 120 Internet Retailer, and led Mobile at The Weather Channel. Under his leadership, The Weather Channel Mobile exceeded over 100 Million app downloads and ranked among the top five most downloaded apps in the Apple App Store. Nico led Mobile and Internet Marketing Stragey at Victoria’s Secret, where he launched the first mobile optimized site and smartphone apps for the company. At A.T. Kearney, Nico led Marketing, Bidding & Legacy Plans for Mega-Sporting Events worldwide, including the 2010 FIFA World CupTM, the Rugby World Cup, and New York City’s 2012 Olympic bidding efforts. He previously served on the North American Board of the Mobile Marketing Association (MMA) and led the MMA’s Mobile Video Committee.
“We are very excited to have Nico join the Parkmobile team,” said Jon Ziglar, CEO of Parkmobile. “He brings tremendous mobile, marketing, and digital experience to the company, as well as a wealth of experience in event and sports marketing, and has a proven track record of driving growth and scale through market-leading, customer-focused solutions. With over 4 million registered users, we are constantly striving to improve the value we offer to consumers across our markets, as well as to all our municipal and operating partners. Nico’s experience in building the B2C value chain, driving consumer adoption and utilization, as well as value to business partners, will be invaluable as we continue to build our business and expand the Parkmobile network across all of our markets.”
“I’m very excited to join this world class team and build upon Parkmobile’s vision of improving the quality of people’s lives through convenience, efficiency, and immediacy,”said Nico. “My goal is to help drive further growth and penetration through various mobile, app, and digital marketing initiatives that will not only create deeper engagement for our 4MM+ users, but also deliver value to the entire parking and mobility ecosystem.”
Nico has always been passionate about building businesses, and in his early career, he was voted as one of the Top Five Entrepreneurs in South Africa. He obtained his MBA at the University of Chicago Booth School of Business and was leading global engagements with A.T Kearney Management Consulting and Deloitte in Chicago. Since moving to Atlanta, Nico has been very involved in the local community and recently launched Youth Rugby for Elementary Schools in the northern suburbs. He lives in Johns Creek with his wife and three kids.
Parkmobile, LLC is the leading provider for on-demand and prepaid mobile payments for on- and off-street parking. Their services have been adopted in more than 2,000 locations, including 35 of the top 100 cities in the U.S. by millions of registered users. Parkmobile’s services include on-street parking, off-street parking deck, airport and event reservations and municipal parking permit solutions. Parkmobile serves over 20 airports as well as provides reserved parking solutions for private operators, the Super Bowl, the College Football Championship Series, Fenway Park, FedEx Field, and the Nationwide Arena to name a few. For more information, visit us at www.parkmobile.com, on Twitter @Parkmobile, or facebook.com/Parkmobile.
Tina Dyer, Director of Marketing, 770-818-9036, firstname.lastname@example.org